ANSWER THE FOLLOWING QUESTIONS ABOUT THE CASE THANK YOU

Gase Introduction: The irony of the situation was not lost on Julie Brookshire. Julie was the new head of sales enablement at Citrix and she had just finished an audit of the different technologies being used by the sales force. As she was driving home, Julie thought to herself, "Citrix is at the leading edge of digital workspaces and networking solutions, but our sales team is using some outdated technologies to manage their daily sales efforts. We need to address this sooner than later." The next day, Julie asked for a meeting with the Executive VP of Sales, Deedra Reynolds to discuss the situation. Early the next morning, Julle walked into Deedra's office carrying Deedra's favorite cup of coffee. Julle knew she needed Deedra in a great mood for the meeting that was about to make. 2. Identify the key issue or issues. Use the facts provided by the case to identify the key issue or issues facing the company you are studying. Many cases present multiple issues or problems. Identify the most important and separate them from more trivial issues. State the major problem or challenge facing the company. You should be able to describe the problem or challenge in one or two sentences. You should be able to explain how this problem affects the strategy or performance of the organization. You will need to explain why the problem occurred. Does the problem or challenge facing the company comes from a changing environment, new opportunities, a declining market share, or inefficient internal or external business processes? In the case of information systems-related problems, you need to pay special attention to the role of technology as well as the behavior of the organization and its management. Information system problems in the business world typically present a combination of management, technology, and organizational issues. When identifying the key issue or problem, ask what kind of problem it is: Is it a management problem, a technology problem, an organizational problem, or a combination of these? What management, organizational, and technology factors contributed to the