Answer the following questions based on the 7 steps of the Core Customer Relationship Management Process steps below. Make sure to elaborate on your answers.

Step 1: Identify prospects that are similar to your current high-valued customers

Question: Why would an organization do, this instead of trying to prospect as many customers as possible?

Step 2: Develop an acquisition campaign

Question: What types of customers do we want to acquire? Why?

Step 3: Establish dialogue with each customer

Question: What does that mean? Provide an example.

Step 4: Learn more about each customer by capturing additional information from each exchange

Question: Give an example of additional information that could be captured?

Step 5: Integrate all of the customer information gathered from multiple touchpoints

Question: What does this mean? Why is this so important? What is a touchpoint?

Step 6: Provide internal access to relevant customer information to those who need it

Question: Why is this important from the customer's perspective?

Step 7: Use this information to retain customers and build each relationship

Questions: Give an example of how customer information could be used to build relationship?