ANSWER THE FOLLOWING QUESTIONS BASED ON THE ARTICLE BELOW Summary Information 1. Identify the most important facts
Fantastic news! We've Found the answer you've been seeking!
Question:
ANSWER THE FOLLOWING QUESTIONS BASED ON THE ARTICLE BELOW
Summary Information
1. Identify the most important facts surrounding the case.
2. Identify the key issue or issues.
3. Specify alternative courses of action.
4. Evaluate each course of action.
5. Recommend the best course of action.
Transcribed Image Text:
retained most of the rights for sports- the most popular programming in the U.S. ABC/ESPN, NBC, CBS, Fox (as well as Amazon) collectively agreed to pay $113 billion through 2033, just to broadcast pro football. 26 As one industry analyst said, "If you think of the future of network television, there is nothing more important to it than the NFL." 27 Internet Connected TV and Smart TVs CTV devices gave consumers an alternative to linear TV. With the explosion of new streaming services, discussed below, consumers widely adopted CTVs. By 2020, 77% of U.S. households with TVs had a CTV device. Roku had the leading market share with 39%, followed by Amazon Fire TV (30%), Apple TV (13%), Google Chromecast (12%), and many owned more than one device. 28 Several factors played into consumers' preferences for specific streaming devices, including the user interface, the availability of specific streaming services and applications, and technical specs (such as 4K streaming, HD audio, and voice controls). Analysts often rated Roku as the best streaming device. A review in Wired explained, "The platform may not have the prettiest onscreen menus, but it's dead simple and gives you access to almost all of the content you could possibly stream." 29 Some reviewers, however, rated Google Chromecast higher, mainly due to the appeal of its home screen, which integrated content from multiple services into a single interface.30 This was sometimes referred to as a "universal streaming guide."31 Apple TV had a similar feature. While Roku did not have a universal content guide, the Roku OS made it easier to find and view content from different platforms, like a cross-application search function and an updating feed of content from different services. However, Netflix did not support a universal guide for either Roku, Apple or Amazon. Netflix resisted integrating its content into other applications: as Netflix's CEO Reed Hastings said, "[W]e prefer to have our customers watch our content in our service."32 In March 2021, though, Netflix made an exception for Google TV; the terms of its agreement were not disclosed. 33 The trend in new TV sales was to make them "smart" by building in CTV functionality. In 2020, smart TVs were in 53% of U.S. TV households. 34 Samsung was the leading manufacturer of smart TVs (32% of households); followed by TCL (14%), VIZIO (13%), and LG (12%). 35 Samsung, VIZIO, and LG used their own OS, while TCL TVs featured an OS developed either by Roku or Google (Android). Other companies that licensed their OS to manufacturers included LG and Amazon. (Amazon's OS, Fire TV, was built on open source Android.) However, many smart TVs faced a common complaint: consumers perceived the user interfaces as "frustrating," "unintuitive," and "confusing."36 Streaming Services There were many ways to categorize the video-on-demand services available via CTV devices. Some charged subscription fees; some were pay-per-view; some showed ads; and some did two of the three: Amazon Prime, for example, offered both a subscription service and a pay-per-view service, and Hulu offered a tier of its subscription service that featured ads. One could also categorize them by the type of company that owned them: some were owned by tech companies, and some were owned by media companies (and some of those media companies were owned by telecommunications companies). The tech companies had entered the game early and were considered ahead on developing key technologies, such as algorithms that made recommendations to viewers. Media companies, on the other hand, had the advantage of holding the rights to popular content. While the most widely used options in 2021 were Netflix, YouTube, Amazon Prime Video, Hulu, and Disney+, there was also a long tail of niche streaming services, and new entrants into content, such as Apple. 4 retained most of the rights for sports- the most popular programming in the U.S. ABC/ESPN, NBC, CBS, Fox (as well as Amazon) collectively agreed to pay $113 billion through 2033, just to broadcast pro football. 26 As one industry analyst said, "If you think of the future of network television, there is nothing more important to it than the NFL." 27 Internet Connected TV and Smart TVs CTV devices gave consumers an alternative to linear TV. With the explosion of new streaming services, discussed below, consumers widely adopted CTVs. By 2020, 77% of U.S. households with TVs had a CTV device. Roku had the leading market share with 39%, followed by Amazon Fire TV (30%), Apple TV (13%), Google Chromecast (12%), and many owned more than one device. 28 Several factors played into consumers' preferences for specific streaming devices, including the user interface, the availability of specific streaming services and applications, and technical specs (such as 4K streaming, HD audio, and voice controls). Analysts often rated Roku as the best streaming device. A review in Wired explained, "The platform may not have the prettiest onscreen menus, but it's dead simple and gives you access to almost all of the content you could possibly stream." 29 Some reviewers, however, rated Google Chromecast higher, mainly due to the appeal of its home screen, which integrated content from multiple services into a single interface.30 This was sometimes referred to as a "universal streaming guide."31 Apple TV had a similar feature. While Roku did not have a universal content guide, the Roku OS made it easier to find and view content from different platforms, like a cross-application search function and an updating feed of content from different services. However, Netflix did not support a universal guide for either Roku, Apple or Amazon. Netflix resisted integrating its content into other applications: as Netflix's CEO Reed Hastings said, "[W]e prefer to have our customers watch our content in our service."32 In March 2021, though, Netflix made an exception for Google TV; the terms of its agreement were not disclosed. 33 The trend in new TV sales was to make them "smart" by building in CTV functionality. In 2020, smart TVs were in 53% of U.S. TV households. 34 Samsung was the leading manufacturer of smart TVs (32% of households); followed by TCL (14%), VIZIO (13%), and LG (12%). 35 Samsung, VIZIO, and LG used their own OS, while TCL TVs featured an OS developed either by Roku or Google (Android). Other companies that licensed their OS to manufacturers included LG and Amazon. (Amazon's OS, Fire TV, was built on open source Android.) However, many smart TVs faced a common complaint: consumers perceived the user interfaces as "frustrating," "unintuitive," and "confusing."36 Streaming Services There were many ways to categorize the video-on-demand services available via CTV devices. Some charged subscription fees; some were pay-per-view; some showed ads; and some did two of the three: Amazon Prime, for example, offered both a subscription service and a pay-per-view service, and Hulu offered a tier of its subscription service that featured ads. One could also categorize them by the type of company that owned them: some were owned by tech companies, and some were owned by media companies (and some of those media companies were owned by telecommunications companies). The tech companies had entered the game early and were considered ahead on developing key technologies, such as algorithms that made recommendations to viewers. Media companies, on the other hand, had the advantage of holding the rights to popular content. While the most widely used options in 2021 were Netflix, YouTube, Amazon Prime Video, Hulu, and Disney+, there was also a long tail of niche streaming services, and new entrants into content, such as Apple. 4
Expert Answer:
Related Book For
Posted Date:
Students also viewed these business communication questions
-
The heights, lengths, and maximum speeds of 11 randomly selected U.S. wooden roller coasters are shown in Table 67. Let H be a roller coasters height (in feet), and let S be the roller coasters...
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
You have obtained the following share prices from Yahoo Finance. Company 1 is listed on the London Stock Exchange. You want to estimate the beta value for Company 1. You run a regression of the share...
-
Under the Federal Deposit Insurance Reform Act of 2005, how is a Category I deposit insurance premium determined?
-
In Problem find the marginal profit function if the cost and revenue, respectively, are those in the indicated problems. Problem 11 and Problem 15 Problem 11 In Problem find the marginal cost...
-
Air flows adiabatically through a duct. At the entrance, the static temperature and pressure are \(310 \mathrm{~K}\) and \(200 \mathrm{kPa}\), respectively. At the exit, the static and stagnation...
-
Bellow Company purchase land for use as its corporate headquarters. A small factory that was on the land when it was purchase was torn down before construction of the office building began....
-
What are clinical practice guidelines? How are they developed? How are they implemented and measured? How are CPGs utilized in a healthcare organization to improve quality and delivery of care? As a...
-
Concord Corporation constructed a building at a cost of $30000000. Weighted-average accumulated expenditures were $11800000, actual interest was $1240000, and avoidable interest was $602000. If the...
-
Calculate DVA in Example 24.6. Assume that default can happen in the middle of each month. The default probability of the bank is 0.001 per month for the two years and the recovery rate in the event...
-
Xanadu Mining is considering three mutually exclusive alternatives, as shown in the table below. MARR is 10 percent/year. a. What is the present worth of each alternative? b. Which alternative should...
-
What is the formula for the delta of a call option on a stock that provides no income?
-
The present worth of a multiyear investment with all positive cash flows (incomes) other than the initial investment is \(P W=\$ 10,000\) at \(M A R R=i \%\). If MARR changes to \((i+1) \%\), the...
-
Two numerically controlled drill presses are being considered by the production department of Zunnis Manufacturing; one must be selected. Comparison data is shown in the table below. MARR is 10...
-
Whats the difference between a lead and a prospect?
-
Use of the contraceptive Depo Provera appears to triple women's risk of infection with chlamydia and gonorrhea , a study reports today. An estimated 20 million to 30 million women worldwide use Depo...
-
The comparative statements of financial position of Borra Services as at 30 June 2024 and 2025 and the statement of financial performance for the year ended 30 June 2025 are shown overleaf....
-
The following comparative statements of financial position and statement of financial performance are for the business of Low Dollar Shop Pty Ltd. Additional information 1. All sales and purchases of...
-
The financial statements for the business of Autocare are shown below. Required (a) Prepare the statement of cash flows for Autocare for the year ended 30 June 2025, using the direct method. (b)...
Explainable Machine Learning Models And Architectures 1st Edition - ISBN: 978-1394185849 - Free Book
Study smarter with the SolutionInn App