Answer the following questions based on the assumption that you are assigned with the task of creating a perceptual map forretail personality.

1- How should you name the two dimensions (axis) of your perceptual map.

2- If one of the retailers that you will positon on the map is known with its wide variety of product selections offered, which retail quality of this retailer would be high?

3- Select and name any retailer that you have personal experience with.

a. Where would you position this retailer on the perceptual map? Define its position by its high/low or positive/negative performance on both retail qualities.

b. Provide examples for a minimum of 4 factors that affects the perceived retail quality of this retailer based on your own experience.

c. Are you truly loyal to this retailer? Explain your answer based on what you learned in consumer relationships chapter