answer the following questions based on the learning and your personal knowledge with the concept of Best Practices at mind. Today, you are all marketing teams for your brand. You are working on the Promotion function:

1.How is your brand currently promoted (be specific)? Detail all of the ways (do some research) and show examples.

2.Create a new promotion strategy (using IMC principles) for the brand and choose a minimum of three tools in the promotion mix. Why did you choose these? What goals do they accomplish? How does this new IMC strategy fit with the Marketing Mix, Positioning, and Differentiation strategy for your company.

3. There was a quality problem a month ago and your brand has to recall all of the products made that day (10,000 items). Craft a Press Release and create a Public Relations strategy that fits with your IMC strategy while alerting customers to problem/solution.

4. Check out the company/brands website. Develop a detailed profile of consumers attracted to Web site and why. What are the primary methods used to drive traffic to the Web site? What is the value addition for the current or new customer base?

5. What social media Web site(s) does the company utilize? Social media objectives are listed in Chapter 22 on page 356. Identify the companys primary social media objectives based on actual communications on its social networking site. Be sure to provide examples.

6. Compare the companys social networking site with its official Web site. How does the content and language differ between the two sites?

7. What do you recommend that the company do to stay on top of current social media trends?