Answer the following questions below and provide the correct answers

Tata Motors UK

1. Local competition in the market - who are the competitors? How is the market share performing during the competition? How should competition be addressed. Demonstrated through data!

2. Policy restrictions (e.g. tax partnerships, etc.), find data to clarify whether TATA had any policy restrictions in the UK at the time? Are there any explicit tax or investment restrictions on foreign companies in the UK? How were such restrictions addressed?

You are responsible for managing a work activity; this needs to be communicated to your work team. Beforeyou do this, you must identify the requirements for the communication and make any necessary preparations for this in advance. You should be clear on the objectives of the communication and clarify this with therelevant person as needed.

You must:

Determine your role in the communication and that of others - you should identify if any persons havediverse needs that need to be met in the communication Select the appropriate method for communicating with the team Assess the work activity and assign roles to the team members (according to their skills).

2. You will then need to conduct your communication with the work team to explain the activity and allocate roles. You should confirm the roles with the team and be prepared to negotiate role requirements according to the skills and experience of the team. In presenting the information about the task and roles, you should be aware of any diverse needs of the team and perform the communication in a way that all team members canunderstand.

In discussions, you should use problem-solving skills to negotiate and resolve any communicationchallenges that are identified.

You should also use good interpersonal skills to build rapport and a good working relationship with the team. Your communications must be carried out in a respectful manner and include providing feedback andadditional support to others as required.

Communication Plan Project Outline

Instruction

As you have been learning, communications planning is a blend of art and science. An effective communications plan is based on a keen understanding of your client's problem, the consumer and the consumer's stage in their decision journey. Building the right strategic pillars allows you to understand the right channels in which to effectively communicate your message.

But that is only half the battle. The consumer will only engage with your message if it is relevant, interesting and meets a current need. That is where the art comes in. With the right mix of channels, it is also important to use the insights you learned to create an integrated and engaging experience. This project allows you to apply all of the skills and concepts you have learned to a real-world client situation.

You have been challenged by the folks at Salt to bring their new food ordering and delivery app "Chat Food" (https://clip.chatfood.io/salt) to a national launch. The app was developed by SALT for their customers to order food direct from Salt rather than using third party like Talabat, Zomato and Deliveroo. The Chat FoodApp has been in test market in the UAE for the past two years to a great success and they are ready to drive awareness and consumer interest to it! They have provided you with the following information:

It is meant to be a 'Destination' that makes residents feel like tourists and tourists feel like residents. Just like the ingredient that enriches the flavor to a meal, SALT adds life to underserved locations, creating an environment like no other.

SALT takes pride in creating a lifestyle movement where guests are welcomed as part of the SALT family, calling everyone 'Salters' and going the extra mile to make sure everyone enjoys the experience.

It is meant to be a 'Destination' that makes residents feel like tourists and tourists feel like residents. Just like the ingredient that enriches the flavor to a meal, SALT adds life to underserved locations, creating an environment like no other.

PRICE: Salt is priced competatively as Burger King and McDonals

PLACE: SALT sprouted from an Airstream trailer at Dubai Kite Beach with the idea that real ingredients taste better. It is more than just a burger place where you eat quickly and go. Salt has now expanded to Ras Al Khaimah, La Mer Du, Dubai Marina, Abu Dhabi and at Dubai Mall.

PROMOTION: The tagline for the campaign is "Let's Be Real." This allows us to communicate the detailed information necessary for the consumer to understand out benefits while still having fun with how people "be real." We will want to target people when they are engaging in activities that might wear them out and require some replenishment while also driving awareness and making sure that our new brand advocates talk about 4Real.

TARGET AUDIENCE: Your target is defined as a Millennial (ages 18 - 34) who are residents and tourists in the UAE. These leads an active lifestyle making them busy to driver to Salt outlets.

BUSINESS OBJECTIVE: To receive more than 500,000 orders through the Chat Food App in the first year of lunching.

MARKETING OBJECTIVE: To drive increase in market share by increasing their annuals sales by 25%.

COMMUNICATIONS OBJECTIVE: Drive 50% aided awareness within the target.

BUSINESS CHALLENGE: Even though, many residents in UAE enjoy ordering online, but Salt's Chat Food App is still an unknown brand in a crowded industry. Therefore, they need to break through the clutter and gain the trust of the consumer.

Outline

1. Develop Situation Analysis/Market Research

First of all, you will need to do some primary and secondary research. Using any research tools the university provides or even Googling the popular press to see what is being said about fast food, Food Delivery usage in the UAE. You can also leverage Google Trends to try to find insights on Industry Trend, Bussines Challenge including; Drivers and Barriers and finally a SWOT analysis.

Based on your findings from the above, brainstorm your target insights, category insights and media insights.

2. Define Consumer Pathway

Map the consumer pathway and determine what points along the journey you need to impact to meet your challenge of convincing your target market to make use of the Salt's Chat Food App.

Communication Plan Project Outline

Instruction

As you have been learning, communications planning is a blend of art and science. An effective communications plan is based on a keen understanding of your client's problem, the consumer and the consumer's stage in their decision journey. Building the right strategic pillars allows you to understand the right channels in which to effectively communicate your message.

But that is only half the battle. The consumer will only engage with your message if it is relevant, interesting and meets a current need. That is where the art comes in. With the right mix of channels, it is also important to use the insights you learned to create an integrated and engaging experience. This project allows you to apply all of the skills and concepts you have learned to a real-world client situation.

You have been challenged by the folks at Salt to bring their new food ordering and delivery app "Chat Food" (https://clip.chatfood.io/salt) to a national launch. The app was developed by SALT for their customers to order food direct from Salt rather than using third party like Talabat, Zomato and Deliveroo. The Chat FoodApp has been in test market in the UAE for the past two years to a great success and they are ready to drive awareness and consumer interest to it! They have provided you with the following information:

PRODUCT: SALT sprouted from an Airstream trailer in 2014 at Dubai Kite Beach with the idea that real ingredients taste better. It is more than just a burger place where you eat quickly and go. SALT takes pride in creating a lifestyle movement where guests are welcomed as part of the SALT family, calling everyone 'Salters' and going the extra mile to make sure everyone enjoys the experience.

It is meant to be a 'Destination' that makes residents feel like tourists and tourists feel like residents. Just like the ingredient that enriches the flavor to a meal, SALT adds life to underserved locations, creating an environment like no other.

SALT takes pride in creating a lifestyle movement where guests are welcomed as part of the SALT family, calling everyone 'Salters' and going the extra mile to make sure everyone enjoys the experience.

It is meant to be a 'Destination' that makes residents feel like tourists and tourists feel like residents. Just like the ingredient that enriches the flavor to a meal, SALT adds life to underserved locations, creating an environment like no other.

PRICE: Salt is priced competatively as Burger King and McDonals

PLACE: SALT sprouted from an Airstream trailer at Dubai Kite Beach with the idea that real ingredients taste better. It is more than just a burger place where you eat quickly and go. Salt has now expanded to Ras Al Khaimah, La Mer Du, Dubai Marina, Abu Dhabi and at Dubai Mall.

PROMOTION: The tagline for the campaign is "Let's Be Real." This allows us to communicate the detailed information necessary for the consumer to understand out benefits while still having fun with how people "be real." We will want to target people when they are engaging in activities that might wear them out and require some replenishment while also driving awareness and making sure that our new brand advocates talk about 4Real.

TARGET AUDIENCE: Your target is defined as a Millennial (ages 18 - 34) who are residents and tourists in the UAE. These leads an active lifestyle making them busy to driver to Salt outlets.

BUSINESS OBJECTIVE: To receive more than 500,000 orders through the Chat Food App in the first year of lunching.

MARKETING OBJECTIVE: To drive increase in market share by increasing their annuals sales by 25%.

COMMUNICATIONS OBJECTIVE: Drive 50% aided awareness within the target.

BUSINESS CHALLENGE: Even though, many residents in UAE enjoy ordering online, but Salt's Chat Food App is still an unknown brand in a crowded industry. Therefore, they need to break through the clutter and gain the trust of the consumer.

Outline

1. Develop Situation Analysis/Market Research

First of all, you will need to do some primary and secondary research. Using any research tools the university provides or even Googling the popular press to see what is being said about fast food, Food Delivery usage in the UAE. You can also leverage Google Trends to try to find insights on Industry Trend, Bussines Challenge including; Drivers and Barriers and finally a SWOT analysis.

Based on your findings from the above, brainstorm your target insights, category insights and media insights.

2. Define Consumer Pathway

Map the consumer pathway and determine what points along the journey you need to impact to meet your challenge of convincing your target market to make use of the Salt's Chat Food App.

[1:30 PM, 11/11/2021] Flo: There are 4 distinctive strategies that describe the markets to be served, and how customer value is maintained.

These strategies are:

Cost leadership and broad market

Cost leadership and narrow market focus

Differentiation and broad market

Differentiation and narrow market focus

These were first described by Michael Porter as generic business level strategies. Recently, other authors have described an integrated cost leadership-differentiation strategy as the fifth distinctive choice. As you read this Module/Week Reading & Study material, keep in mind that a firm's "DNA" impinges on such a strategy. For example, if Walmart decided to get into the high fashion clothing business, their intense dedication to high volume supply ... [1:31 PM, 11/11/2021] Flo: [8:41 PM, 11/10/2021] Flo: Question: Volkswagen: The scandal explained

What is Volkswagen accused of?

It's been dubbed the "diesel dupe". In September, the Environmental Protection Agency (EPA) found that many VW cars being sold in America had a "defeat device" - or software - in diesel engines that could detect when they were being tested, changing the performance accordingly to improve results. The German car giant has since admitted cheating emissions tests in the US.

VW has had a major push to sell diesel cars in the US, backed by a huge marketing campaign trumpeting its cars' low emissions. The EPA's findings cover 482,000 cars in the US only, including the VW-manufactured Audi A3, and the VW models Jetta, Beetle, Golf and Passat. But VW has admitted that about 11 million cars... [8:41 PM, 11/10/2021] Flo: Q1. Kinds of Creativity: Evolution Remember the 5 kinds of creativity? This combines brainstorming with evolution. Brainstorm a list of at least 35 ideas for how to improve a set of headphones. Brainstorming is an essential creative skill.

Q2. If I were... Fill in the blanks to complete the following sentences (see below). Note the difference between #1, an animal that you are like, and #2, and animal that you wish you were like. For example, #1: I'm like an owl because I'm awake a lot at night. Versus #2: I'd like to be a dolphin because they are amazing swimmers and they are very playful.

If I were an animal, I would be a _ because ___ If I were an animal, I'd like to be a __ because __ If I were a vegetable, I'd be (a) __ bec... [8:41 PM, 11/10/2021] Flo: Based on inspiration of the movie "The Founder", carry out a strategic analysis and evaluation of current situation (especially the digital economy), focusing on the themes of business model innovation or entrepreneurship. Use appendices to provide detailed supporting evidence and make sure that you integrate key points from the appendices into your answers. Your analysis should include as a minimum: i. The characteristics of digital economy and its differences compared with the industrial economy. ii. The basis of competition in certain industry (Porter's generic as a minimum). iii. Target customer analysis. iv. Feasible business model. v. Risk analysis. [8:41 PM, 11/10/2021] Flo: Assignment Instructions

Reference no: EM132518968

Let's start with three givens: (1) college students love chocolate chip cookies, (2) you have a special talent for baking cookies, and (3) you're always broke. Given these three conditions, you've come up with the idea of starting an on-campus business-selling chocolate chip cookies to fellow students. As a business major, you want to do things right by preparing a business plan. First, you identified a number of specifics about your proposed business. Now, you need to put these various pieces of information into the relevant section of your business plan. Using the business plan format described in this chapter, indicate the section of the business plan into which you'd put each of the following: 1. You'll... [8:41 PM, 11/10/2021] Flo: Philosophy of Religion Case Study Assignment

Value: 20%

Due: Wednesday, November 10, 2021 (11:59 pm (Eastern))

The purpose of this assignment is to apply philosophical writing and ideas to contemporary discourse around a current event. You know the one...

Instructions:

1) Read Catherine Keller's 'Letter' in response to the COVID pandemic. (See https://medium.com/@drewtheological/a-letter-from-catherine- keller-1930029c4914 ) 2) Next, choose either the assigned reading by Leibniz or Hume as a philosophical companion reading. (You may also select Augustine or Aquinas, but those seem much less directly relevant to me.) 3) Then, choose three (3) questions discussed/answered by Keller and respond to what she says as if you were Leibniz or Hume (or... [8:41 PM, 11/10/2021] Flo: There are 4 distinctive strategies that describe the markets to be served, and how customer value is maintained.

These strategies are:

Cost leadership and broad market

Cost leadership and narrow market focus

Differentiation and broad market

Differentiation and narrow market focus

These were first described by Michael Porter as generic business level strategies. Recently, other authors have described an integrated cost leadership-differentiation strategy as the fifth distinctive choice. As you read this Module/Week Reading & Study material, keep in mind that a firm's "DNA" impinges on such a strategy. For example, if Walmart decided to get into the high fashion clothing business, their intense dedication to high volume supply chain logistics, and cost minimization that leads to customer value through low prices, would interfere with their ability to serve their new customers. How could they successfully compete with Zara who can take a picture of a new fashion and in 6 weeks deliver a finished product in limited quantities to their stores world-wide?

The website article on business level strategy (Starr, 1999) points out the major risk of an integrated cost leadership - differentiated strategy: being stuck in the middle. That is, you don't have the lowest costs and your customers don't see your products as differentiated enough to command higher prices.

In Porter's article "What Is Strategy" (Porter, 1996 Issue 6) he differentiates between a firm's drive for operational effectiveness and making choices on whom to serve and how. The table below is excerpted from that article:

Alternative Views of Strategy

The Implicit Strategy Model of the Past Decade

One ideal competitive position in the industry-

Benchmarking of all activities and achieving best practice

Aggressive outsourcing and partnering to gain efficiencies

Advantages rest on a few key success factors, critical resources, core competencies.

Flexibility and rapid responses to all competitive and market changes

Sustainable Competitive Advantage

Unique competitive position tor the company

Activities tailored to strategy

Clear trade-offs and choices vis-a-vis competitor

Competitive advantage arises from fit across activities

Sustainability comes from the activity system, not the parts'

Operational effectiveness a given

For Porter, and others since, sustainable competitive advantage arises from being distinct from competition.

Questions

Provide an example of a firm in each of the 4 generic strategy categories; how does their strategy relate to their customers?

It is said that both IKEA and McDonald's successfully use the integrated cost leadership-differentiation model. In what ways do either or both accomplish it?

What are the major differences in value creating activities between cost leaders and differentiators?

Some firms have been criticized in social media for not making products that suit everyone's needs. Does a company with a focused (narrow market) strategy have a responsibility to the public to expand their offerings?

Why have companies such as Radio Shack, J.C. Penney, Sears, and RIM (Blackberry) failed?

References