Answer the following questions. Each question carries 12 marks.

(Word limit 2500) include reference

1. For your organization or an organization of your choice:

• Identify a number of relevant marketing strength and weaknesses.
• Interpret these by asking what these strength / weaknesses suggest about the marketing strategies available to the organization?

2. Determine your organization's competitive position and strategy.

3. Review the marketing objectives of your organization. What (and how clear) is the connection between the marketing objectives and the corporate objectives? If your organization does not have marketing objectives, try writing somewhat would help fulfill some of the corporate objectives.

4. Think of an organization of your choice, which involves in trading mobile phones. Explain the various approaches used in segmenting markets and also describe how the marketing mix is used to position your products in a market.

5. Analyze a product or service offered by your organization in terms of the three levels of product. What is the core benefit? How important are product services at the augmented product level to the overall 'offer'?