Answer the following questions for each advertisement:

• To whom is the advertisement designed to appeal (i.e., who is the target audience)?
• Does the product promote a masculine or feminine image? Explain your response.
• Which ethnic groups are targeted?
• With what image does the product try to associate itself?
• Are people part of the advertisement, and if so, what age group is portrayed?
• How do advertisements for cigarettes differ from those for smokeless tobacco in their images, places of appearance, and sources of persuasion?