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Answer the following questions: Question 1 (25 marks) You are the new retail manager of Namibia newly launched Ebank's Online Banking Division. How would you

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Answer the following questions: Question 1 (25 marks) You are the new retail manager of Namibia newly launched Ebank's Online Banking Division. How would you apply the concepts of providing value, customer satisfaction and retention to designing a marketing effective online banking? Question 2 (25 marks) Describe the interrelationship between consumer research, market segmentation and targeting, and the development of the marketing mix for the manufacturer of HDTV sets

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