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Answer the following questions: ( read/review Article: Insomnia Cookies Case Study to answer ) 1. Using Business Model Canvas framework, describe the Insomnia Cookies business

Answer the following questions: (read/review Article: Insomnia Cookies Case Study to answer)

1. Using Business Model Canvas framework, describe the Insomnia Cookies business in these three areas - Value Proposition? Customer Segments? Key Resources? Use the questions from each of these sections to answer

2. If you were advising Insomnia Cookies with their future plans, what would be the three areas of growth you recommend? Why

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