Answer the following quetions its maketing

Not all companies segment the market, and this is called aggregation. They see the market as a whole and offer their products to everyone. What kind of products or services can use this strategy and what negative aspects do you see when you aggregate and not segment?

You were recently hired as the General Manager of a 12,500 seat sports and entertainment arena in New England. The venue's primary tenants are a minor league hockey team and a Division I Men's Basketball team, however the venue also plays host to a number of concerts and family shows. The Board of Trustees has charged you with substantially increasing sponsorship revenues by a minimum of 50% in the next fiscal year, up from $750,000 in FY2018-19. You have been told many current sponsors are not renewing their contracts, leaving you in a position to find new exclusive sponsors in the following four areas: automobile, alcoholic beverage company, non-alcoholic beverage or food brand, and clothing/apparel retailer.

Your immediate goal is to secure exclusive s... [10:41 AM, 11/8/2021] Flo: ROLE PLAY - APPROACH AND NEEDS Photocopier Overview You are a salesperson employed at Precision Photocopiers, a factory and warehouse operation specializing in digital photocopiers and fax machines. Precision manufactures and services 2 types of photocopiers. Digital copiers offer the economy of a high speed copier with the quality of digital laser technology. With a host of innovative features and accessories, digital copiers provide high quality copies and can even be tied into your network with optional networking kits. Precision prides itself in offering the most cost effective and solid performance low-end model of photocopier Jenny 1 -200 as well as the premium 'state of the art' high-end award winning Jenny 2 - 600 model. You are extremely excited about presenting all of the features and benefits of the two models to buyers in industrial and commercial businesses. [11:36 AM, 11/8/2021] Flo: Describe Perez's model of technological, financial and institutional systems coevolution. Identify and explain the various lifecycle stages in the model. Explain how the stages are connected. Identify and explain the roles of the main agencies (economic actors and institutions) at play during each stage. se example.

1. Reynard Shoes employs 10 workers and $500,000 of equipment to produce 10,000 pairs of shoes annually. Assume that workers are paid $25 per hour and work a 50-hour work week, 50 weeks a year. a. Calculate the multifactor productivity for Reynard. b. Recalculate the multifactor productivity by including materials of $700,000 per year. c. How would you compare Reynard's productivity to Cincinnati Shoes, which produces 20,000 pairs of shoes per year with 15 workers, $200,000 of equipment, and $300,000 of materials a year? Assume a 40-hour work week, 50 weeks a year, and a wage rate of 27.50 per hour. What accounts for the difference?

2 Referring to Reynard Shoes from Exercise 1, the plant manager was asked to estimate the multifactor productivity for next year. The plant manager expects that the employment level will remain at 10 workers. She further estimates that equipment expenses will be $500,000 next year, but it is possible they will be as low as $425,000 or as high as $600,000. In consulting with the marketing department, the forecast is that demand will be 10,000 pairs of shoes next year but may be as low as 9000 or as high as 10,700. The wage rate will remain flat at $25 per hour, and the plant will operate a 50-hour work week, 50 weeks a year. Finally, the plant manager estimates that material costs will be $70 per pair of shoes but could be as low as $60 or as high as $85 per pair. Use this additional information to build a model to predict the multifactor productivity for next year.

Prepare a report on how you would implement TQM in a local organization of your choice. This will need to be as detailed as possible with clear steps outlined and justified. Note that you will use the Change Management framework for this exercise! The groups will also be required to do a power point presentation for the group project (15 minutes). Volkswagen: The scandal explained

What is Volkswagen accused of?

It's been dubbed the "diesel dupe". In September, the Environmental Protection Agency (EPA) found that many VW cars being sold in America had a "defeat device" - or software - in diesel engines that could detect when they were being tested, changing the performance accordingly to improve results. The German car giant has since admitted cheating emissions tests in the US.

VW has had a major push to sell diesel cars in the US, backed by a huge marketing campaign trumpeting its cars' low emissions. The EPA's findings cover 482,000 cars in the US only, including the VW-manufactured Audi A3, and the VW models Jetta, Beetle, Golf and Passat. But VW has admitted that about 11 million cars worldwide, including eight million in Europe, are fitted with the so-called "defeat device".

The company has also been accused by the EPA of modifying software on the 3 litre diesel engines fitted to some Porsche and Audi as well as VW models. VW has denied the claims, which affect at least 10,000 vehicles.

In November, VW said it had found "irregularities" in tests to measure carbon dioxide emissions levels that could affect about 800,000 cars in Europe - including petrol vehicles. However, in December it said that following investigations, it had established that this only affected about 36,000 of the cars it produces each year.

This 'defeat device' sounds like a sophisticated piece of kit.

Full details of how it worked are sketchy, although the EPA has said that the engines had computer software that could sense test scenarios by monitoring speed, engine operation, air pressure and even the position of the steering wheel.

When the cars were operating under controlled laboratory conditions - which typically involve putting them on a stationary test rig - the device appears to have put the vehicle into a sort of safety mode in which the engine ran below normal power and performance. Once on the road, the engines switched out of this test mode.

The result? The engines emitted nitrogen oxide pollutants up to 40 times above what is allowed in the US.

What has been VW's response?

"We've totally screwed up," said VW America boss Michael Horn, while the group's chief executive at the time, Martin Winterkorn, said his company had "broken the trust of our customers and the public". Mr Winterkorn resigned as a direct result of the scandal and was replaced by Matthias Mueller, the former boss of Porsche.

"My most urgent task is to win back trust for the Volkswagen Group - by leaving no stone unturned," Mr Mueller said on taking up his new post.

VW has also launched an internal inquiry.

With VW recalling millions of cars worldwide from early next year, it has set aside 6.7bn (4.8bn) to cover costs. That resulted in the company posting itsfirst quarterly loss for 15 years of 2.5bn in late October.

But that's unlikely to be the end of the financial impact. The EPA has the power to fine a company up to $37,500 for each vehicle that breaches standards - a maximum fine of about $18bn.

The costs of possible legal action by car owners and shareholders "cannot be estimated at the current time", VW added.

How widespread are VW's problems?

What started in the US has spread to a growing number of countries. The UK, Italy, France, South Korea, Canada and, of course, Germany, have opened investigations. Throughout the world, politicians, regulators and environmental groups are questioning the legitimacy of VW's emissions testing.

VW will recall 8.5 million cars in Europe, including 2.4 million in Germany and 1.2 million in the UK, and 500,000 in the US as a result of the emissions scandal.

No wonder the carmaker's shares have fallen by about a third since the scandal broke.

Will more heads roll?

It's still unclear who knew what and when, although VW must have had a chain of management command that approved fitting cheating devices to its engines, so further departures are likely.

Christian Klingler, a management board member and head of sales and marketing is leaving the company, although VW said this was part of long-term planned structural changes and was not related to recent events.

In 2014, in the US, regulators raised concerns about VW emissions levels, but these were dismissed by the company as "technical issues" and "unexpected" real-world conditions. If executives and managers wilfully misled officials (or their own VW superiors) it's difficult to see them surviving.

Are other carmakers implicated?

That's for the various regulatory and government inquiries to determine. California's Air Resources Board is now looking into other manufacturers' testing results. Ford, BMW and Renault-Nissan have said they did not use "defeat devices", while other firms have either not commented or simply stated that they comply with the law.

The UK trade body for the car industry, the SMMT, said: "The EU operates a fundamentally different system to the US - with all European tests performed in strict conditions as required by EU law and witnessed by a government-appointed independent approval agency."

But it added: "The industry acknowledges that the current test method is outdated and is seeking agreement from the European Commission for a new emissions test that embraces new testing technologies and is more representative of on-road conditions."

That sounds like EU testing rules need tightening, too.

Environmental campaigners have long argued that emissions rules are being flouted. "Diesel cars in Europe operate with worse technology on average than the US," said Jos Dings, from the pressure group Transport & Environment. "Our latest report demonstrated that almost 90% of diesel vehicles didn't meet emission limits when they drive on the road. We are talking millions of vehicles."

Car analysts at the financial research firm Bernstein agree that European standards are not as strict as those in the US. However, the analysts said in a report that there was, therefore, "less need to cheat". So, if other European carmakers' results are suspect, Bernstein says the "consequences are likely to be a change in the test cycle rather than legal action and fines".

It's all another blow for the diesel market.

Certainly is. Over the past decade and more, carmakers have poured a fortune into the production of diesel vehicles - with the support of many governments - believing that they are better for the environment. Latest scientific evidence suggests that's not the case, and there are even moves to limit diesel cars in some cities.

Diesel sales were already slowing, so the VW scandal came at a bad time. "The revelations are likely to lead to a sharp fall in demand for diesel engine cars," said Richard Gane, automotive expert at consultants Vendigital.

"In the US, the diesel car market currently represents around 1% of all new car sales and this is unlikely to increase in the short to medium term.

"However, in Europe the impact could be much more significant, leading to a large tranche of the market switching to petrol engine cars virtually overnight."

Answer please

1.Identify the key facts of the case. (10 points)

2. Identify all of the stakeholders in the case ( individuals and groups) discuss and rank each in terms of their power and choices in the circumstances described in the case. (10 points)

3.Briefly list the logical assumptions that you have made. (5)

4. Identify and briefly discuss the ethical issues identified in the case (bribery; coercion, deception, theft, unfair discrimination, collusion, conflict of interest, negligence, etc.) (10 points)

5. a) Identify the decisions that were made that you find morally unacceptable and explain why. (10 points)

b) Briefly discuss what values may have been in conflict (5)

6. Consider alternative courses of action that might have served the stakeholders better under the following ethical theories; discuss what process the decision makers would have taken when applying each of these theories and explain what decision would have resulted from following this process. Make sure to explain each theory and your application of it to this case (30 points)

The healthy soul - Socrates Deontological (Duty/rule based) Ethics Teleological (Consequential/Utilitarianism) Ethics

7. What forces (beliefs, assumptions, values, duties, societal or corporate cultural norms etc.) were affecting and influencing the key decision makers in this case, and may have kept them from acting in an ethical manner? (10 points)

8. What steps and process would you recommend decision makers use to ensure this doesn't happen in the future or to resolve the ethical dilemma(s) referenced in this case? (10 points)

Using NAICS Identify the industry which your product/business on Selling artwork online. is part of 2. Select a source of competitive advantage that you recommend for your product or service (i.e. Cost, Product/Service Differentiation, and Niche)? 3. Develop a Business mission statement for your product/service and provide a breakdown as per the four essential questions your company's mission statement must answer: What do we do? How do we do it? Whom do we do it for? What value are we bringing? 4. Develop at least three (3) SMART Marketing Objectives. 5. Explain your choices and provide some rationale for your work in items 1 - 4 above. B: This piece of your comprehensive project will focus on examining the external marketing environment. 1. Develop a brief description of each external marketing environmental factor (i.e. CREST- Competition, Regulatory, Economic, Social, and Technological) as they apply to your product/service. 2. You are expected to provide evidence of secondary market research using a minimum of 2 relevant sources for each factor. 3. Based on your secondary research, comment on whether these factors present an opportunity or threat to your plan. Provide some rationale for your assertions. In-text citations (footnotes) to support your position are [10:05 PM, 11/10/2021] Flo: Your firm wants to track changes in its brand image over time. A market research firm suggests doing a cross-sectional study using focus groups. In order to be more rigorous, they suggest using seven focus groups and doing them online to minimize interviewer bias. What is your opinion of this proposal? Suggest an alternative method if you do not agree.

Marcel travels between Paris and Balbec. Denote his location at each moment t by st 2 {0, 1}, where 0 is Paris and 1 is Balbec. At each moment t, he always does one of two things: spend time with his friend, Albertine (at = 0), or attempt to write his novel (at = 1). Marcel's instantaneous utility u(at, st) depends on ( at 2(1 at) if st = 0 u(at, st) = (1) 5(1 at) if st = 1. Due to his unusual childhood, Marcel suers from attribution bias based on his location. In moment t, he imagines that his utility for action a at all moments t will equal ut(a , s ) = (1 )u(a , s ) + u(a , st1(a )), (2) for some 2 [0, 1], where st1(a) {s : = max{t 0 (t 1) : at0 = a}} is the last place that he took action a prior to t. 1. (5 points) Interpret Marcel's instantaneous utility function. Which action at does Marcel prefer when he is in Paris? Which does he prefer in Balbec? Where would he rather be? 2. (5 points) Interpret Marcel's imagination of his utility in future periods. What does measure? What special cases do = 0 and = 1 represent? 3. (12 points) Marcel now faces a conundrum at t. He is in Paris, and has just received a letter from Albertine. She has written to tell him that she will only continue to spend time with him if they marry. In this case, Marcel must then spend all of his time with her. In addition, sea level rise has made future trips to Balbec impossible, so Marcel is stuck in Paris forever (s = 0 for all t). Marcel is utility-maximizing; specifcally, he will choose the course of action that maximizes the utility ut(a , s ), which is the utility that he imagines he will have in each moment > t for the rest of his life. 1. If Marcel most recently spent time with Albertine in Paris and attempted to write his novel in Paris, will he propose the marriage? Does your answer depend on ? Why (not)? 2. If Marcel most recently spent time with Albertine in Paris and attempted to write his novel in Balbec, will he propose? Does your answer depend on ? Why (not)? 3. If Marcel most recently spent time with Albertine in Balbec and attempted to write his novel in Paris, will he propose? Does your answer depend on ? Why (not)? 4. If Marcel most recently spent time with Albertine in Balbec and attempted to write his novel in Balbec, will he propose? Does your answer depend on ? Why (not)? 4. (8 points) In which of the above cases (if any) would you say Marcel makes a mistake (defned as: being better o had he made a dierent choice)? And if he does make a mistake, do you think he will ever realize this mistake? Can you think of potential policies that Marcel's mother could impose to help her son avoid such mistakes? Part 2, continued. Time Regained. Before Marcel can reply to her letter, he receives news that Albertine has died in an unfortunate horseback-riding accident. Now that he has to write his novel, Marcel faces a new conundrum in every moment t: should he work hard to write his novel (wt = 1), or daydream about being a famous writer, but in fact do nothing (wt = 0)? With Albertine out of the picture, Marcel's preferences have changed.