answer the followingCase study: Pillitteri Estates WineryProduct: icewineQuestion 1: Week 1-2, 6 marks, 40 minutesPillitteri Estates Winery, in Ontario's Niagara-on-the-Lake, officially opened in 1993, producing 4,300 cases of wine a year and progressively winning awards in Canada and abroad.The family's 170 acres of vineyards and 130 acres of grapes from other Ontario growers support a winemaking capacity that now stands at 125,000 cases a year. The winery has 65 full-time employees and plans to expand to 70 in the next two years.The award-winning icewine is exported to 35 countries in Asia, Europe, the Americas and Australia.Canada's free trade agreements have helped open doors for the winery to new international markets.The Canada-Korea Free Trade Agreement was the most beneficial trade deal for Pillitteri Estates Winery. Slingerland said icewine sales to Korea rose by around 400% after the trade deal entered into force in 2015.'"It's huge for us to be able to move that much and have the market opened up," Slingerland said."The new Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) will also make it easier and cheaper for the winery to export to the Asia-Pacific region as tariffs on icewine are eliminatedalso make it easier and cheaper for the winery to export to the Asia-Pacific region as tariffs on icewine are eliminated.The Asia-Pacific agreement brought a large wave of new business opportunities to the winery, as well as inquires from new markets, such as Vietnam. The winery now has much greater access to Vietnam and other CPTPP countries, which is helping it expand into new markets for long-term business.Slingerland also credits the Canadian Trade Commissioner Service for helping the winery export to new markets.Today, those types of connections are putting Canada's Versace of icewines on the menu in homes and restaurants across new markets.Source: The Canadian Trade Commissioner Service, 2019

uestion 3 (6 points) Listen Question 3: Week 5, 6 marks, 40 minutes Refer to the same case study in Question 1. a) Please write three research objectives on exporting icewine to Vietnam, based on the case study. (3 marks) Please note: Each research objective needs to be very specific and include two parts below, with "in order to" in between. Do not copy the sample below. 1) the specific data to be collected by the researcher: "to determine average consumer spending per year on ___" rather than "to determine demand for ("demand" is not specific; how do you measure "demand"?) 2) the business purpose of / reason for collecting such data: "in order to develop a pricing strategy for ___ products in the _ market" b) Pillitteri Estates Winery is planning to import empty bottles from Mexico. Discuss the key research issues for importing for Pillitteri Estates Winery. (1.5 marks: general 0.3 marks, applying the case study 1.2 marks) c) Pillitteri Estates Winery is planning to invest in Mexico, with its partner Sunwine Inc. in Mexico. Discuss the key research issues for foreign direct investment for Pillitteri Estates Winery. (1.5 marks: general 0.3 marks, applying the case study 1.2 marks)