Answer the four questions at the end of the case with a solid paragraph for each answer. Be sure to check what Uber is already doing before making suggestions for new products, services or methods.

CASE QUESTIONS

1. What additional app features and ride-hailing services might Uber offer to its customers?
2. What could Uber drivers do to enhance the overall service experience for riders?
3. In addition to what Uber is already doing, how else might the company give back to the communities in which it operates? What other non-profit organizations or social causes should Uber support? Why?
4. In your opinion, what additional mobile apps should Uber develop? Why do you think these new apps would be attractive to consumers in today's world?

Background and Growth - July 2012: Uber riders can request ice cream on demahd in seven chies across the US. - Aupust 2014 Uber roleases Uberlvel, its carpooling feature in San francisco where riders can share the cost of an Uber ride - Seplerber 2014: Uber unveils Uber Military where military persennel begin earning meney as Uber drvers - March 2015: the first baby is born in an Uber - May 2015i deaf parthers earn money at Uber ditrers Uber Services cir, bice, er motoried scoler, Constnirse? You bet comitue and grow in the farar. Uber Business teighat in the comeunities is which it eperates. A Good Neighbor: Supporting Many Non-Profit Causes carpaign benefitted locel animal shetiers. clothing - Alding in the donation of asMilionMeals to chidren in aeed. - Teaming up with Mothert Agsinst Drunk Drivers (VADD) in a carnpaign to roduce drunk driving. - Partnoring wht Meas on Wheels to detiver healthy meals to those in heod. airports, amene wher ning it ermetional levi