Answer the next questions/statements

1.The following quote from an advertising executive appeared in the chapter in the section under key IMC feature #2: "At the end of the day, [marcom agencies] don't deliver ads, or direct mail pieces, or PR and corporate identity programs. We deliver results." Explain what you think this executive meant in making this statement.

2.Objectives and budgets are necessarily interdependent. Explain this interdependency and construct an illustration to support your point.

1.Why do you think that the trend in marcom budgeting is toward increased expenditures on promotions and reduced advertising spending? And, within advertising, explain the trend toward mobile advertising in spite of interruptions in seeing content and privacy concerns.

2.Explain the concept ofmomentumand offer an account as to why momentum is important for a specific brand of your choosing.