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Answer the question 3-18. For Further Research (Groups) Identify a large compa- ny, like Disney, that has several SBUs. Using the BCG model, assign at

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3-18. For Further Research (Groups) Identify a large compa- ny, like Disney, that has several SBUs. Using the BCG model, assign at least one SBU to each category in the model: star, cash cow, question mark, and dog. Include at least two pieces of data for each to justify your cat- egorization. Prepare a short presentation to share with your class

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