answer the question

A road transport firm has made the decision to employ a consultant to assist in creating an effective plan that will enable the business to position itself as the preferred provider throughout Costa Rica. Finding out what customers want and then focusing efforts to match (or even exceed) their expectations are the keys to competitive success. There are two fundamental problems that require attention. What do customers want, first? Which of the aforementioned factors that business firms compete on matter to customers? Second: How may those desires be best gratified? Use the competitiveness, strategy, and productivity approach+