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Assignment 2: Al Ain Case Study For over two decades, Al Ain Water is known as the reputed brand of UAE. Sheikh Saeed bin Tahnoon inaugurated this company in 1990 in the Al-Ain city, which is also known as the garden city of UAE. The headquarters of the company is situated alain in the same city. The vision of the company is to inspire people for a healthy lifestyle. The objective of the company is to provide a wide range of healthy and nutritious products to the individuals for encouraging them for a healthy lifestyle. There is huge competition in the food and beverage sector of the UAE. There are various companies manufacturing soft drinks and mineral water (Al Ain, 2018). The top companies among them are Aqua Terra, Aqua Finna and Edan (Subaihi, 2014). The company also focuses on the Year Sales production of Al Ain Vitamin D, Bottled waters, Al Ain (millions) Water + Glass bottles and Al Ain zero. The company adopts 2015 70 a differentiation strategy to produce quality products (AI 2016 120 Ain, 2018). For the estimation of future events in the long 2017 125 term, trend analyses help to present the general tendency of 2018 132 data. The following analyses show the forecasting of sales of Al Ain zero (in million) from 2015 to 2020. 2019 135 2020 140 Q1. Find out the forecasting of year 2026 using the trend line