answer the questions:

About a scale (set of questions) it can be said that it is if it measures what it should be measuring.

1.Reliable.

2.Accurate.

3.Valid.

4.Consistent.

What does a statistical study seek to do?

1.It attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses.

2.It emphasizes a full contextual analysis of a few events or conditions and their interrelations.

3.It discovers answers to the questions who, what, when, where, or how much.

4.It attempts to reveal why or how one variable produces changes in another.

Which of the alternatives below is not an example of a ranking scale?

1.Paired comparison.

2.Forced choice.

3.Comparative scale.

4.Stapel scale.

Which of these is not an advantage of electronic survey

1.Privacy and anonymity

2.Instant access to wide audience

3.Low cost

4.Flexible in layout

What type of scale measures the psychological meanings of an attitude object using bipolar adjectives?

1.Likert

2.Summated rating

3.Stapel

4.Semantic differential

An affective basis for an attitude means that the attitude is based on a(n) _____.

1.emotion

2.behavior

3.opinion

4.culture

About a scale (set of questions) it can be said thatthe__________________indicateshow well the measure taps the concept as theorized. Which word is missing?

1.Content validity.

2.Construct validity.

3.Criterion-related validity.

4.Stability.

A retail store wants to identify the ideal store layout for increasing store sales. Because it primarily uses two store designs, the chain will match pairs of stores that have different designs but similar shopper demographics and location. Sales between each pair will then be compared to determine if store design is related to sales. Which type of study is this an example of?

1.formal study

2.experimental study

3.exploratory study

4.longitudinal study

A(n) _____ study involves manipulation of one or more variables to determine the effect on another variable.

1.ex post facto

2.exploratory

3.experimental

4.statistical

One of the principles of creating and refining a survey instrument is:

1.To include questions that match research objectives

2.To include both closed and open ended questions

3.To include personal and sensitive questions

4.To include only positive questions