Question
Answer the questions based on the case. Alia is a salesperson in an electronics company. At a recent trade exhibition, she met a supplier that
Answer the questions based on the case.
Alia is a salesperson in an electronics company. At a recent trade exhibition, she met a supplier that was willing to supply her company with a product on an exclusive basis (i.e., available to her company only) that could offer in the business marketplace. The product in question has already been successfully developed and tested and - yet - is not being sold on the market. Alia knows from speaking to the customers that there is demand for such a product and it would plug a gap in her company's product portfolio and give the company a significant competitive advantage. Then, Alia approach the product management division with all her idea, and, to her surprise, they are very unenthusiastic and reject the idea, stating "We always develop our products in-house in this department - it would cost the company far too much to set up the processes to buy in a product from outside".
Questions. 1. What Alia can do to argue or persuade the product management division to ensure her idea is adopted? Elaborate. Note: sir please give thuis question answer 300 w-o-r-d-s with introduction, explaination and conclusion
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