Answer the questions listed in the Polaroid case study and submit your answers

Marketing Case Study

Instant Photo Nostalgia

The Polaroid Company stopped production of its instant film on December 31, 2-8 for ists 60-year old Polaroid brand instant cameras. Loyal users of the iconic camera were so upset they flocked to a website called SavePolaroid.com. Web site visitors could share their] nostalgic stories. ONe of the web site founders wrote, "Watching a Polaroid picture develop is like watching a memory form right before your eyes."

Polaroid response to consumers:

In January 2009 Polaroid introduced the Polaroid PoGo Instant Digital Camera. The digital camera is combined with an instant printer. Camera users can select, crop, edit, and print the digital photos instantly. Special inkless paper is used for the 23 inch stick backed photos. With the new technology the photos are completely developed when they leave the printer. The fun of shaking the photos until they dry is gone.

Questions to answer:

1. What risk did Polaroid take when it stopped production of the film used in its traditional instant camera knowing it still had a strong following of consumers?

1. Share your opinion with a partner.

1. We learned earlier in this course, what a SWOT Analysis is. I have listed the definition and details below:

Strengths

Strengths describe what an organization excels at and whatseparates it from the competition: a strong brand, loyal customer base, a strong balance sheet, unique technology, and so on. For example, a hedge fund may have developed a proprietary trading strategy that returns market-beating results. It must then decide how to use those results to attract new investors.

Weaknesses

Weaknesses stop an organization from performing at its optimum level. They are areas where the business needs to improve to remain competitive: a weak brand, higher-than-average turnover, high levels of debt, an inadequate supply chain, or lack of capital.

Opportunities

Opportunities refer to favorable external factors that could give an organization a competitive advantage. For example, if a country cuts tariffs, a car manufacturer can export its cars into a new market, increasing sales andmarket share.

Threats

Threatsrefer to factors that have the potential to harm an organization. For example, a drought is a threat to a wheat-producing company, as it may destroy or reduce the crop yield. Other common threats include things like rising costs for materials, increasing competition, tight labor supply. and so on.

1. Explain in your own words in at least (1) paragraph the Polaroid SWOT Analysis.

1. The Polaroid company was purchased recently and rebranded. The Polaroid Now Camera is their latest product. Read about the new re-branded company and review their new products.

https://us.polaroid.com/

https://youtu.be/IeAajXkrRgQ

https://us.polaroid.com/pages/polaroid-now