Answer the questions posed in the exercise.

1. Pick one of the following product categories and access the websites of two companies that sell the product. What types of financial incentives are offered on each company's website to encourage you to purchase? What about the other two types of incentives, greater convenience and added value? What evidence do you see for them? Compare and contrast the two companies in terms of incentives offered. Provide the URLs of the two websites and screenshots to illustrate your examples. Contacts or eyeglasses
2. Water skis
3. Camping supplies
4. Cameras