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answer these questions... However, as Page and Brin admitted privately, the new structure raised more questions than it answered. For shareholders and analysts, would this

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answer these questions...

However, as Page and Brin admitted privately, the new structure raised more questions than it answered. For shareholders and analysts, would this change really increase transparency? To what extent would the Other Bets really be able to act independently of Google? In the long-term, what would be the strategic goals to give the company a common direction? Crucially, what would this new structure do to the renowned Google culture, and how would Google's famously outspoken employees accept it? In sum, this issue had become bigger than just a mere redesign. The problem that became apparent now for Page and Brin was how to make all the different elements of the new Alphabet, from strategy over structure, culture, and staff, as well as their own leadership, work together consistently. Looking at the new organisational chart, Page and Brin knew that if this redesign was to be a success, their task was to now find answers to those questions - and fast. Questions 1) Why did Alphabet move to the new structure? 2) What does the new chart not tell you? 3) How will the new structure affect Alphabet's strategy, staff, culture, and leadership

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