answer this!!

Dr. Pepper is a well-established soft drink brand. Recently, the brand launched a new product called Dr. Pepper BBQ Marinade. Unlike the original Dr. Pepper drink, this product is a sauce/condiment intended to be used in preparing barbeque meat. Which of the following factors would be a challenge for the brand's transition into the food condiment market? 0 Customers recognize the similarities in Dr. Pepper and Dr. Pepper Marinade packaging. 0 Customers strongly associate Dr. Pepper with a sugary soda drink. 0 Customers already use Dr. Pepper to marinade meat. 0 Customers understand that Dr. Pepper Marinade is not a carbonated beverage