Answer this question as required.

QUESTION 3 3.1. Many entrepreneurs have a limited understanding of marketing. They often believe that the only condition necessary for a sale is to have innovative products available in market. Analyze how FOUR (4) components in marketing mix are blended to create the great value and satisfy the customers. (10 marks) 3.2. Marketing environment can be defined as forces that affect marketing management's ability to develop and maintain transaction with customers. Discuss FIVE (5) forces in the micro-environment that can give the impact on business. (15 marks)