Question
Answer this question in relation to the My Pick florist service . My Pick is a florist that offers an online and in store service
Answer this question in relation to the"My Pick" florist service. My Pick is a florist that offers an online and in store service for customers to order a flower arrangement they create themselves. Customers can use an "online service" to create their flower arrangement by downloading the My Pick app and then use it to create their virtual flower arrangement and place their order. Once the order and payment has been received, My Pick staff recreate the flower arrangement in their store and organise for it to be delivered to the customer's specified destination.Alternatively, customers can go to the "My Pick" store to create and pay for the flower arrangement.
This question requires you to answers 2 parts:
- List the stagesof the service delivery process(customer actions from beginning to the end) for the two service delivery options. The stages (customer actions)you list should clearly illustrate how the service process differs for the two service delivery options (4 marks).
- Then compare and evaluate these two service delivery options in relation tothreedifferent types ofnon-monetary costscustomers may perceive with this service (6 marks).
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