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Answer this question upton 300 words: Create a Gap Analysis to illustrate the what resources/assets/staff Hagen Dazs will have to acquire to ENTER and successfully
Answer this question upton 300 words:
Create a Gap Analysis to illustrate the what resources/assets/staff Hagen Dazs will have to acquire to ENTER and successfully operate in the Brazilian market. (This is a hypothetical exercise - assuming Hagen Dazs IS NOT in Brazil)
Clearly illustrate your understanding of what is involved in entering a market by listing:
1. Current Hagen Dazs assets that can be used/deployed for success in Brazil
2. Investments needed in order top create a sustainable setup for Hagen Dazs to run successfully and profitably in Brazil.
Considerations for 2 include:
- Language & culture
- Production facilities
- Localization (Tastes/Needs/Desires)
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Managerial Accounting And Analysis In Multinational Enterprises
Authors: H. Peter Holzer, Hanns Martin W. Schoenfeld
1st Edition
0899250874, 978-0899250878
