Answer to the questions given below after reading the case on RIN DETERGENT: TO POSITION OR REPOSITION

1. Evaluate the case critically and look at Lever's marketing planning and implementation regarding RIN from 1984 - 1988. What problems do you see in these and explain what you would have done?

2. Identify and evaluate the alternatives available to Mr. Mustafa. What is the best alternative and why?

3. What would you do if you were in the shoes of Mr. Mustafa and why?

Reference: https://www.coursehero.com/u/file/43249900/RIN-Detergent-To-Position-or-Reposition-M313A-PDF-ENGpdf/#question