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answering the three discussion questions below. 1. What ethical considerations and concerns are implicated by behavioral advertising? 2. Discuss some of the benefits to the
answering the three discussion questions below.
1. What ethical considerations and concerns are implicated by behavioral advertising?
2. Discuss some of the benefits to the consumer that may occur with behavioral advertising.
3. As a consumer, are you concerned about behavioral advertising? Will you change your online behavior in response?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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