Answers need to based on the Siwela Wine Farm text below:

What factors have an influence on Siwela's target market (Young adults between 21-30 years old) decision-making to buy or not to buy the wine in cans? (10 Marks) Examples of factors: Who is essential in the buying decision? How do they buy? What are their choice criteria? Where do they buy When do they buy? When do they buy?

BUYING ROLES Five roles people might play in a buying decision 1 Initiator A person who first suggests the idea of buying the product 2 Influencer A person whose view or advice influences the decision 3 Decider A person who decides on any component of a buying decision: whether to buy, what to buy, how to buy, or where to buy Buyer The person who makes the actual purchase 5 User A person who consumes or uses the product or serviceConsumer Decision Making Process How consumers behave before a purchase INFORMATION PURCHASE SEARCH DECISION 01 03 05 Learning more The consumer about the makes the products/services purchase. that fits the need. NEED POST- ALTERNATIVE RECOGNITION PURCHASE EVALUATION BEHAVIOR Understanding a 02 Checking out other 04 problem and solutions and the Customers turning needing a solution. competition. into advocates for a brand.SIWELA Fll'tl'yllL'tIr WHEYARDS Siwela Family Wines 5t] Electron lsando Johannesburg Dear Team, Congratulations! It is with great pleasure that we, the Board of Directors of Siwela Family Vineyards, conrm your appointment as the Sales Team for our Siwela range of products, which includes wines, cans and leather bags. According to our discussion, the wine's strategic direction and goal is to attract young adults {ages 2130} to enjoy our 'easy drinking' wine. As you are probably aware, Siwela Wines produces Chenln Etlanc and Siwela Grace. Grace is a high-quality red blend made up of Cabernet Sauyignon, Merlot, Pinotage, and Shiraz. Each wine was fermented and aged separately for 18 months in French oak barrels before being blended prior to bottling. The wine possesses aromas of dark fruits, yanilla, and spices. This wine's elegant, smooth, and bold ayour complements hearty dishes such as lamb shanks, beef stews, and steak. We are considering offering this wine both by the bottle and in a can. We would loye to hear your view on this from a sales point of yiew. In addition to the Grace range we also haye lIEhenin Blanc. Siwela Chenin Blanc is made from tt'l \"it\": lEbenin Ellanc grapes from the Stellenbosch region. The wine offers a crisp, yibrant, and well- balanced acidity with hints of yellow apples, passion fruit and floral notes. This unwooded white wine pairs well with seafood, white meat, salads or simply on its own. Refreshing when senred chilled. We need to position this wine for the young adult market and are keen to hear more about your sales strategy for this wine. Also, Siwela Vineyards has a keen interest in cans, and we are proud to introduce timeless and classic cans to our market (the proposed market is also the young adult market}. The board of directors is keen to hear your sales strategy for our can products. We are aware of the deadlines and therefore recommend that you present a sales strategy for only one of our products either the wines or cans. We would prefer that this presentation take place in person, but due to |t'joyid-regulations, we understand that it will take the form of a PowerPoint presentation, sayed as a PDF. Please refer to the rubric below for additional guidance on your sales presentation and the expectations for your performance. We eagerly await your presentation. Regards, Siwela, Board of Directors