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-JUNE 2020) 10.2.1 BUSINESS MANAGEMENT 1: ASSIGNMENT 2 [100] QUESTION ONE [35] 1.1 Planning is the process of thinking about the activities required to achieve a desired goal. It is the first and foremost activity to achieve desired results. It involves the creation and maintenance of a plan, such as psychological aspects that require conceptual skills. Differentiate between strategic, functional and operational planning. Provide examples of each. (15) 1.2 Power is the ability to influence the behaviours of others (Smit and de Cronje, 2002;280). In light of the above:- 1.2.1 Identify and discuss the five (5) types of power. (10) 1.2.2 Provide an example of how a leader/ manager would exert each type of power mentioned in 1.3.1 above. (10) QUESTION TWO [30] 2.1 Define the term Marketing. (5) 20 2.2 Discuss five objectives of the marketing department; provide examples to support your answer. (15) 2.3 Can a business thrive and prosper without the marketing function? With the aid of examples justify your response. (10) QUESTION THREE [35] 3.1 Explain the role of human resource management in an organisation. (10) 3.2 Provide a discussion on human resource retention. (15) 3.3 Discuss the steps required when determining an employee's remuneration (10) package.CASE STUDY 4 CASE STUDY IN OPERATIONS MANAGEMENT "Roadking" Tyre Manufacturing company have their manufacturing facilities in Mumbai. Majority of their sales are concentrated in North and East zones, however, they have seen an increasing demand from West zone and there is a good market potential in West zone. The Sales forecast is given below: Q1-2010 Q2-2010 Q1-2011 onwards Q3-2010 Q4-2010 No. of tyres 40000 60000 80000 100000 120000 Their existing manufacturing facilities at Mumbai are already running to full capacity and so they need to set up a new tyre manufacturing plant in West zone, to meet the above sales projections. Annexure "A" provides the information about the product and the manufacturing processes. After installation of the necessary machines, the overall capacity utilization of the plant is expected to be 90%, with a material wastage or rejection rate of around 5%. The average labour rate is Rs. 30 per hour and the average efficiency of labour is 90%. The overheads for managing the plant and workforce are 25% of labour cost. A transport truck carries around 200 tyres per trip and the average cost per trip is Rs. 1200