Answers only

alth Questions ers 1 How has an understanding of consumer behavior day helped Coppertone grow in the United States and with around the globe ? with 2 Describe the five-stage purchase decision process itact for a Coppertone customer. rod- 3 What are the possible situational. psychological. CHAPTER 5 Understanding and sociocultural influences on the Coppertone will consumer purchase decision process? sum- 4 What specific marketing activities does Copper- ving tone utilize to help the company grow in the imers marketplace? , and 5 What challenges does Coppertone face in the fu- mar- ture? What actions would you recommend related cad of to each challenge