Answers these question for Apple Inc. based on Appless financial analysis.

Should the firm increase its capital expenditures to increase competitiveness? What segments of the business get the most capital allocated to them and why? Justify your rationale for all of your responses.

Should the firm increase growth by acquiring other companies for synergies or grow internally? Does it have the infrastructure to grow internally? If it is acquired by a competitor, how will the merger be integrated with regard to culture, overlapping businesses, etc.? Justify your rationale for all your responses.

Should the firm risk increasing its leverage (debt) to increase earnings and return on capital or keep the leverage the same (or even decrease it)? If it should increase it, explain why and by how much? Justify your rationale for all your responses.

Should the firm increase marketing spending? If so, by how much, and where should it be allocated? Should online marketing spending and international marketing increase by more than print ads? Justify any additional spending that is recommended. Justify your rationale for all your responses.