***ANSWERS WILL BE REWRITTEN IN MY OWN WORDS***https://www.youtube.com/watch?v=oH3PAGZJewA;1. What event convinced Netflix to switch to a cloud-based service?2. What is Chaos Monkey and why is it importance for Netflix and its use of AWS? 3. Why is it important for Netflix that AWS has multiple availability regions?
SUMMARY In the past 20 years, Netix has gone from a edging DVD rental service to the single top source of bandwidth consumption on the Internet. Find out how Netflix has formed a partnership with Amazon Web Services that allows it to meet its unprecedented levels of demand. (a) What is Cloud Computing? URL httsz/wwwyoutube.com/watch?v=iOhbTAU4OPI;L=2:46 (b) Netix on AWS - Customer Success Story URL httsz/wwwyoutubecom/watch?v=oH3PAGZJewA; L=3:15 CASE Netix was founded in 1998 as a Web-based DVD mail senrioe with a at monthly fee and unlimited rentals without due dates or late fees. The company is credited with disrupting the movie rental marketplace and putting established competitors like Blockbuster Video out of business. Although Netix lost money rapidly in their early years, the company continued to rene their business model and grow theirsubscriber base, focusing on site features like their personalized recommendation system, Netix became protable in 2003, at which point it had approximatelyi million subscribers. However, Netflix started to become thejuggernaut it is today in 2007, when it launched its content streaming service. Netix felt the coming shift away from DVDs and towards on demand streaming video earlier than most, and they quickly refocused their business model continued CHAPTER 5, CASE3 NETFLIX: BUILDINGA BUSINESS IN THE CLOUD to capitalize. In a matter of months, Netix went from the fastest-growing customer of the United States Postal Service to the biggest source of Internet trafc in the evening. Netix streams both TV and movies. In 2013, Netix launched their rst original show, House of Cards. The company now has approximately forty original shows and has renewed many other shows that were canceled by their original networks. These offerings help Netix distinguish themselves om competing streaming services like Hulu and Amazon Prime and lure former cable subscribers who have \"cut the cord" in favor of streaming services. Today, Netix has 81 million subscribers and has revenue well upwards of $6 billion. However, the transition from DVD mailing service to content streaming giant wasn't without challenges. Streaming video services accounted for approximately 78 percent of all Internet trafc in 2015, and Netix towered over its competitors with a whopping 37 percent of all Internet trafc (YouTube was next at almost 18 percent, less than half of Netflix). One day of Netix trafc today is greater than the amount of daily trafc on the entire Internet in its early years. After years of struggling to keep pace with user demand, Netix now relies on Amazon Web Services (AWS) for its streaming capability. Known rst and foremost as the giant of online retailing, Amazon launched its AWS service when it realized that the computing infrastructure it had built to support its site could be useful to other companies as well. AWS is the leading cloud services provider, with hundreds of thousands of customers in 190 countries across the world. AWS provides a full set of cloud computing and storage services for companies of all sizes, from small businesses to the literal biggest streaming site on earth in Netix. AWS allows clients to pay for only the computing power that they use, allowing them to both save money and scale with demand. In 2009, Netix began its transition to AWS to support its streaming business, and in 2010 the company launched its iPhone app, its rst service powered entirely by AWS. Netix continues to grow rapidly today as they ramp up their expansion into other markets across the globe, and Amazon is ready to grow along with it. Netix can continue to focus on content, personalization, customer service, user interface, and offerings across multiple devices and platforms, and leave the worrying about data storage and streaming demands to AWS