Answrr this quickly for me please Brand characteristics that are symbolic and functional merge well to make attractive and memorable brands. $1($a$)$ Critically analyze and discuss the benefits and pitfalls of branding Use real$-$life exanples to support and illustrate any arguments you make. $(8$ marks$)($b$)$ Identify two types of brand characteristics and explain how these work together or separately to make the brand effective for its producers. Use any two $(2)$ organizations and their respective brands to support your argument. $(12$ marks$)$