Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Ant Co. has developed a new product, the A-Warren. It is now time to bring the A-Warren product to market. There are two choices for

Ant Co. has developed a new product, the A-Warren. It is now time to bring the A-Warren product to market. There are two choices for Ant-Co either market the product only in the local area, or market the product nationally. If Ant Co. rolls out the A-Warren product locally and it is successful, then the company will receive $1.4M from product sales. However, if the local rollout is unsuccessful, then the company will lose $100,000 ($0.1M) due to the costs of advertising. If Ant Co. rolls out the A-Warren product nationally and it is successful, then the company will receive $3M from product sales. However, if the national rollout is unsuccessful, then the company will lose $1M due to the costs of advertising. Historically, 30% of Ant Co.'s product rollouts have been successful. Ant Co. could choose to use a focus group to provide feedback on the A-Warren. In the past when Ant Co.'s products were successful (locally or nationally), the focus group predicted this 80% of the time. For products that were not successful, the focus group predicted the product would not be successful 90% of the time. What is the probability that the A-Warren product will be successful

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Finite Mathematics and Its Applications

Authors: Larry J. Goldstein, David I. Schneider, Martha J. Siegel, Steven Hair

12th edition

978-0134768588, 9780134437767, 134768582, 134437764, 978-0134768632

More Books

Students also viewed these Mathematics questions