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antas Airways You and your team are employed as Management Accountants working for Qantas Airways. Last week your team provided recommendations on Qantas Airways' business
antas Airways You and your team are employed as Management Accountants working for Qantas Airways. Last week your team provided recommendations on Qantas Airways' business strategy based on the team's environmental and SWOT analysis. This week you are asked to develop a Balanced Scorecard for Qantas Airways to implement your recommended strategy. Question 1 Develop a Strategy Map and Balanced Scorecard for Qantas Airways, Assume that the following are your team's recommended strategies: 1. To provide premium end-to-end customer service (from booking to post-flight services). 2. To enhance flight safety. Please adopt these two strategies as strategic themes when creating a Strategy Map and then a Balanced Scorecard. To assist your team with this activity, please refer to the latest news articles for potential measures for Qantas' BSC. Refer also to the Qantas' latest Annual Report and Data Book
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