Antel, an apparel manufacturer based in Alaska, produces winter wear. Despite having a recognized brand name and a huge potential for sales in New York, Antel is unable to tap into this market. With so many winter wear brands already present in New York, Antel realizes that it can be successful here only if it manages to connect the need for winter wear to what the potential customers really want. Which of the following actions is most likely to ensure that Antel achieves this objective? mutiple choice