Antel, an apparel manufacturer based in Alaska, produces winter wear. Despite having a recognized brand name and a huge potential for sales in New York, Antel is unable to tap into this market. With so many winter wear brands already present in New York, Antel realizes that it can be successful here only if it manages to connect the need for winter wear to what the potential customers really want. Which of the following actions is most likely to ensure that Antel achieves this objective?

Multiple Choice

conducting market research to understand the clothing preferences of New Yorkers during summer

hiring renowned designers to create fashionable snow clothing

creating an ad campaign to make the Antel brand name more recognizable

offering discounts during off$-$peak seasons

making all of its products available in New York