ANWER THE NUMBER 2 QUESTIONS Case Study #1 The name of the game is competition. The playing eld is global. Those who understand how to play the game will succeed; those who don't are doomed to failure. And don't think the game is just companies competing with each other. In companies that have multiple factories or divisions producing the same good or service, factories or divisions sometimes nd themselves competing with each other. When a competitoranother company or a sister factory or division in the same companycan turn out products better, cheaper, and faster, that spells real trouble for the factory or division that is performing at a lower level. The trouble can be layoffs or even a shutdown if the managers can't turn things around. The bottom line? Better quality, higher productivity, lower costs, and the ability to quickly respond to customer needs are more important than ever, and the bar is getting higher. Business organizations need to develop solid strategies for dealing with these issues. 1. Try to give two companies that offer the same product or service. . Mc Donald - Jollibee 2. Compare the two companies - Which company has lower cost? - Which company has higher productivity? - Which company is the most successful? - How these companies develop their strategy? 'l LJ