Any assistance would be greatly appreciated! I leave thumbs-up and good reviews :)

Your friend is the president of Happy Foods USA, and has contacted you for some advice. Happy Foods USA distributes and markets snack foods that are sold in grocery stores. The firm is organized into five geographic subunits West Coast, Southwest, Southeast, Midwest and Northeast and each unit has its own production, distribution and marketing functions.

Happy Foods originally started in the Midwest but grew during a span of several years by acquiring local snack food companies that catered to local markets.

For example, a company in Ashville North Carolina that makes Moon Pies was acquired and became Happy Foods Southeast. The process of creating Happy Foods USA has been a great ride: Happy Foods USA has been a darling of Wall Street, which in turn has allowed the company to raise capital and invest in the once privately held snack food company with good management and solid brands.

Happy Foods USA's main problem is that they are not a particularly low-cost producer. Americans are more mobile than ever before and regional preferences are not as strong as they were a generation ago.

How would you advise your friend to reorganize the firm to best meet customers in today's day in age? Please explain your logic behind the reorganization.