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You have been hired as a consumer analyst by the Food and Drug Administration. Given your extensive marketing background, you have been asked to

 

You have been hired as a consumer analyst by the Food and Drug Administration. Given your extensive marketing background, you have been asked to elaborate on greenwashing action in the quick service resutaurant. Provide specific examples of the following forms of greenwashing operating in this industry: 1. Hidden trade-off 2. No-proof 3. Vague claims 4. Irrelevant claims 5. Misrepresented claims 6. False labels

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Step 1 Hidden tradeoff While a fast service restaurant may claim to be committed to sustainability b... blur-text-image

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