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Any company you know of that is seeking to automate internal or market-facing processes by leveraging digital density but is challenged by the (potential) resistance

Any company you know of that is seeking to automate internal or market-facing processes by leveraging digital density but is challenged by the (potential) resistance to new technology and the associated changes.  what strategic recommendations would you give to this selected company? Focus on three well justified recommendations in proposing your action plan. 

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