Any information is appreciated

1. What are the similarities and differences between promoting a brand and advocating behavior changes? please describe similarities and differences between hese two kinds of promotions in terms of strategic objectives, positioning themes, target audiences, media strategies, advertising copies, and evaluation. 0 support your arguments, please give at least one example of a campaign that promotes a brand, and one example of a campaign that advocate behavior changes, like an antismoking campaign, a campaign 0 promote more physical activities among youth, a campaign for recycling, etc. 2. What is social media advertising? please describe both the paid (like Facebook advertisements) and the "organic" (like having a Facebook page or a blog for a band) approaches to social media advertising. When describing the paid approach, please discuss available targeting methods, for example, behavioral targeting. When describing the "organic" approach, please discuss content strategies. Please compare these two approaches