any quick response helps from a Non profit prespective thank you

the case study and question below

ei) Rethink's major event has been raising funds successfully through the years. Can you recommend another event that could draw attention to Rethink's cause and support its fundraising efforts? Make sure you discuss the objective/s of the event, target market for the event, and how you will evaluate the event.

Outline FOUR (4) of the 8Ps or marketing mix for this event.

fi) For the organization to grow more and reach potential advocates for their cause, Rethink might need a campaign that uses the social marketing approach. Can you describe a social marketing campaign that could help the organization with its expansion goals?

si) Based on the article's information and based on your learning about non-profit organizations' marketing mix, describe Rethink's a) product/service, b) price and c) place/distribution

Rethink Breast Cancer's New Look! The Rethink (Short) Story At 22, after her mother passed away from breast cancer, MJ DeCoteau was hard- pressed to find relevant information that wasn't scary and overwhelming about her own risk factors. Determined but frustrated, she quickly began to understand why so many smart, young people were in the dark about breast cancer. Like her, they simply weren't being targeted. This realization was DeCoteau's call to action. By 2001, she had brought together a dream team of Canada's most innovative, energetic and creative minds to found Rethink Breast Cancer, putting young people concerned about and affected by the disease on the map, for the very first time. With a mandate to always seek creative ways to engage young people with the cause and help young women going through it, DeCoteau helped take Rethink from ground zero to 100 in year one when the charity secured the exclusive Canadian rights to the world-famous Fashion Targets Breast Cancer campaign. Approaching breast cancer with style was the new M.O. (modus operandi), with Rethink leading the way. By 2004, DeCoteau was featured in Maclean's Magazine's Honour Roll as one of the top 10 Canadians making a difference. Since then, Rethink's small but dynamic team of dedicated staff and volunteers have continued to pave the way for the young women's breast cancer movement, creating ground-breaking new resources, campaigns, events, and advocacy initiatives to bring much needed support and attention to the cause. What they do Rethink Breast Cancer is a registered charity with an office in Toronto, Ontario. This NPO supports the unique needs of young people concerned about and living with breast cancer. They seek creative new ways to support those with breast cancer, while boldly engaging people with the cause. Their education, resources, and advocacy initiatives are as cutting-edge as the minds behind them and as unique as the people they reach. For this organization, no project or campaign is too big, small or unorthodox for their team to take on as long as it fills a gap for young people concerned about or affected by breast cancer. Why they do it For many young people who are busy building their careers, families and lives, breast health may not exactly be top of mind. Rethink strives to dispel the myth that breastcancer is strictly an "old lady disease," while taking some of the fear out of the conversation to bring breast health awareness to the forefront. Those who have been diagnosed with breast cancer may experience isolation as well as challenges with dating, sexuality, fertility, childcare, finances, employment and more. Treatment and care issues include delays in diagnosis, generally more advanced cancers at diagnosis and higher mortality rates, low participation in clinical trials, lack of age-appropriate care, concerns around social support during cancer treatment, as well as late effects of treatment, second cancers and long-term psychosocial issues. Rethink offers age-appropriate support and resources for young people with breast cancer to make their experience a little bit easier. Major Event Over the past 17 years, Boobyball has been Canada's most anticipated fundraiser in support of young people affected by breast cancer. Boobyball was launched in 2002 by a group of dedicated young women in support of their friend Sarah O'Regan who, at just 23 years old, was diagnosed with advanced breast cancer. Boobyball annual party has raised over $5.2 million dollars for Rethink Breast Cancer. Boobyball is now one of the most coveted and high-profile fundraising events for young philanthropists in Toronto, Calgary, Vancouver and Ottawa. Sarah at the first Boobyball in 2001; photo from Rethink website Give a Care Merchandise The organization has a line of products for young people with breast cancer, that actually understands young women with breast cancer. The idea is to build a personalized care package that acknowledges what they are really going through, and gives them the care they really need. Below are examples of these products:rethink BREAST CANCER Pop-up Shop at REXNIHL breast cancer stackt OCTOBER 1 - 13. 3031 Throughout October, Rethink Breast Cancer showcased its new "assertive but friendly" typography, says founder MJ DeCoteau, to be more welcoming and community- oriented. Its previous branding consisted of mostly upside-down typography, which she concedes was a bit too "masculine." The brand refresh is, firstly, to reflect the organization's evolution from a small group looking to provide learning and resources to young people -- to one of Canada's leading breast cancer advocacy and education charities. But also, with so many different partners and touchpoints, it needed a more cohesive look that could be consistent. DeCoteau also said that Rethink became a largely digital first organization in 2016, in- person touchpoints are very important as well. Hence, its decision to run a series of physical events, starting with its first pop-up boutique at Toronto's Stackt market. One thing Rethink Breast Cancer has been known for is its unique merchandise. Normally, DeCoteau says, the organization has done a small, pop-up media preview where it talks about what its marketing partners are doing, relying on organic coverage and influencers to amplify the partnerships. "But wouldn't it be great if we have really focused collaborations with some of our partners and create a little shop?" DeCoteau asks. The pop-up is very curated, she explains, designed to showcase this year's cause marketing partnerships (see, below) but also to spark great conversations with stakeholders.All of the products are still available through the retail partners, and DeCoteau says the organization is pleasantly surprised by the reception thus far, selling as much as $2,000 worth of products in a day! Once the store closes up shop, it will give way to a photo exhibit called "Uncovered Gallery," showcasing breast cancer experiences of BIPOC to "increase representation, understanding and listening" to their unique experiences navigating treatment. Other content that ran in October included yoga classes at the Stackt pop-up, a podcast series with The Brand is Female and virtual roundtables on being BIPOC in the breast cancer space. The goal is to show that no matter how the organization evolves, it's forever moving the cause forward by responding to the needs of its community, an idea core to the new brand manifesto Rethink has launched alongside the rebranding. The digital component is mostly animated and Instagram-focused, as it's a platform that's really resonated. "The message is that Rethink is a changemaker organization for all young people concerned about or affected by breast cancer," DeCoteau says. Adapted from: Lombardo C. (2021, October 12). Rethink Breast Cancer debuts new look with a month of events. http: strategyonina,ce/2021/10/13/rethink-breast-career-dabufs-new-branding-with-a-month-of-events/ ReThink Breast Cancer (n.d.) https://rethinkbreastcancer.com/