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Any references would be additional help Wheat Corp. produces dozens of varieties of cereal, including a new offer- ing called Chocolate-Covered Crunchy Sugar Bombs (CCCSBs).

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Any references would be additional help

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Wheat Corp. produces dozens of varieties of cereal, including a new offer- ing called Chocolate-Covered Crunchy Sugar Bombs (CCCSBs). To pro- mote the new cereal, Wheat Corp. runs a television and video web adver- tisement with the following audio voice over copy: All the kids in the lunchroom are talking about ChocolateCovered Crunchy Sugar Bombs. And with good reason: Not only do kids love it, but parents do too. Other cereals use highfructose corn syrup and contain barely any iron. Sugar Bombs use good oldfash ioned organic sugar cane, and one serving contains almost half the daily recommended amount of irona nutrient that helps support growing kids' brain development. Next time you're at the grocery store, reach for Chocolate-Covered Crunchy Sugar Bombs, because your kids deserve the best. The FTC initiates an enforcement action against Wheat Corp., alleging that the advertisement constitutes a deceptive trade practice. For support, the FTC cites these facts: (1) CCCSBs contain between 60% and 30% more added sugar than leading competitor cereals ,- and (a) while scientic studies have established a connection between iron deciency and abnormal brain development in fetuses and infants under one year of age, there is no evi- dence of a connection between iron deciency and abnormal brain devel- opment in children over one year of age. You're the AL] overseeing the case. Who should win? Explain why by specically identifying the offending claims and articulating why they vio- late the statute. If you need more information, say so and explain how the additional information would inuence your analysis

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