Anytown with a population of a 100,000 residents has a newspaper with a circulation of 25,000.How many ads will have to be run in the paper to achieve a reach of 50%?

a. 4

b. 8

c. 200

d. None of the above

A townhas two newspapers with a circulation of 10,000 and 5,000 subscribers respectively.Research has revealed that a 1000 people read both the newspapers.If 5 ads are run in the first paper and 4 in the second the average frequency will be:

a. 9

b. 5

c. 4.5

d. 4.6

Anytown with a population of a 100,000 residents has a newspaper with a circulation of 25,000.How many ads will have to be run in the paper to achieve a reach of 50%?

a. 4

b. 8

c. 200

d. None of the above