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Apex Products is one of three large firms that together share a major proportion of sales in the U . S . market for metal
Apex Products is one of three large firms that together share a major proportion of sales in the US market for metal replacement parts for a certain type of industrial machinery. Consideration of costs along with estimates of the category price elasticity for this type of replacement part indicates that a percent price increase would increase Apex's profits. Describe how Apex's two competitors would respond to Apex's prospective price increase if they maintained a cooperative stance toward Apex?
a None of the above
b They will maintain their product price; therefore they would decrease the attractiveness of Apex's price.
c They will be likely to match Apex's price increase.
d They will maintain their product's price or increase it by a smaller amount. Apex's price would be relatively less attractive to customers.
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