Appalachian Outdoors currently only has stores in the United States. Appalachian Outdoors decides to open stores in Japan. In doing so, the company has done a risk assessment and must also understand characteristics of Japanese shoppers. Appalachian Outdoors discovers that Japanese and American shoppers differ in their lifestyle characteristics, needs and buying behavior, and therefore require different product offerings and different promotions. However, the company feels that it can keep the Appalachian brand name for reasons of brand equity. Which of the following is/are Appalachian Outdoors engaging in (select all that apply)?

Group of answer choices

Multibranding

Intermarket segmentation

Business analysis

Geographic segmentation

Psychographic segmentation