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Apple adopted 4 pricing strategies Marketing skimming pricing value-based pricing product line pricing psychological pricing Question: How these pricing strategies matches the positioning strategy of
Apple adopted 4 pricing strategies
- Marketing skimming pricing
- value-based pricing
- product line pricing
- psychological pricing
Question: How these pricing strategies matches the positioning strategy of Apple?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
