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what consists of the marketing decisions that are necessary for a firm and their product offerings to occupy a clear, distinctive, and desirable place relative
what
consists of the marketing decisions that are necessary for a firm and their product offerings to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
Group of answer choices
Product differentiation
Targeting
Segmenting
Positioning
Niche Marketing
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
11th Edition
978-0324651812, 324651813, 978-0324651751
